Market Research
1.
Industry Analysis
Our in-depth industry analysis covers latest development, trends, and challenges which uncover gaps and opportunity areas while identifying available solutions in your target market. We present you with actionable insights in line with your business goals backed with verified data.
2.
Market Sizing
Sizing up your market is important to estimate the opportunity at hand and the scale to which your business can grow. We compute your total addressable market indicating the demand of your products and services while drilling it down to identify your serviceable market.
3.
Competitive Analysis
It is vital for any business to be aware of their competition to continuously innovate and come up with relevant solutions. We help you understand your competitors on various attributes around their service offerings and business metrics while benchmarking them against industry standards.
4.
Customer Research
Customer and market research helps in identifying different customer segments based on demographic and psychographic parameters through qualitative and quantitative methods. We create your customer segments and buyer personas to help you provide exemplary customer experience.
Case Studies
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Latest Insights
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Jun 2023
12 min
Water, the elixir of life is the basic need for human survival. However, India is one of the most water-stressed countries in the world. While the country has a population of over 1.4 billion people which is just under 20% of the global population, it only has 4% of the world’s water resources.
Nov 2022
5 min
On-demand delivery in Turkey was established on the backbone of the Bakkal system and started with online food services like Yemeksepeti. Several companies entered the on-demand delivery market, primarily to cater the online groceries, leading to a fragmented market dominated by domestic players.
Oct 2022
5 min
A neobank is a digital bank which does not have a physical location but can be found entirely online. Neobanks work as enablers of business for licensed banks by building and providing the technology layer as white label solutions for their licensed partner banks.
Sep 2022
17 min
A Non-Banking Financial Company (NBFC) is a non-banking institution and has principal business of receiving deposits under any scheme or arrangement in one lump sum or in instalments. NBFCs have served the non-banking customers by pioneering into retail asset-backed lending as well as lending against securities and microfinance
Oct 2021
5 min
Women in UAE spend around USD 300 per year on cosmetics leading to the women organic skincare market at an estimated USD 10.6 million growing at a CAGR of 7%.
Sep 2021
8 min
87.5% of perimenopausal respondents are willing to make lifestyle changes and take supplemental nutrition to attend to the issues faced by them.People who are not satisfied with their wellness are willing to try out multiple solutions for their issues.
Aug 2021
13 min
65% of UAE consumers believe they belong to too many loyalty programs. There is an opportunity to sit on top of existing loyalty programs and create a unified platform where digital assets can be offered instead of points for partner programs.