We performed secondary research to understand the construction market landscape in the middle-east and how landowners find relevant contractors for their project requirements. We deep-dived into the problems faced by landowners while finding the right contractor. Similarly, we tried understanding how contractors find relevant leads for themselves and the problems they face while managing their projects. This was then followed by a competitor research to understand the gaps that exist in the market.
Based on the research, we identified the features required to facilitate the marketplace and defined the scope for the minimum viable product (MVP). Next, we fleshed out the business and technical requirements for the MVP features.
The primary challenge with double-sided platforms is the communication and interaction between the two user types. We approached it by creating high-level user flows for both and then detailing out sub-processes while ensuring the communication and data flow between the two flows doesn't break.