Case Study: How Orcas Valley White-Labeled Zynth to Power Pitch Deck Creation for Early-Stage Startups in the Middle East

In fast-growing startup ecosystems across the Middle East, this pressure is even more pronounced. New founders are entering the market every day, accelerators are onboarding cohorts at scale, and investors are reviewing hundreds of decks each month. The demand for high-quality, investor-ready pitch decks has never been higher. Yet the process of creating those decks remains surprisingly broken.

Founders often face the same challenges:

• Limited design and storytelling experience

• Over-reliance on generic power point presentation templates

• Spending hours tweaking layouts instead of refining ideas

• Using online PPT maker or slides maker tools that prioritize visuals over narrative

• Hiring expensive consultants or designers they cannot afford

Even when founders experiment with AI slides tools, the output often feels shallow. This gap is exactly what Orcas Valley identified.

Orcas Valley, a platform dedicated to supporting early-stage startups in the Middle East, saw an opportunity to turn pitch deck creation from a bottleneck into a scalable service. Instead of building a presentation engine from scratch, they chose to white-label Zynth and build a pitch deck product tailored specifically for founders and investors in the region.

The Problem Orcas Valley Set Out to Solve

Through close work with founders, startup programs, and ecosystem partners, Orcas Valley noticed recurring pain points:

• Founders needed professional decks but lacked design and narrative skills

• Existing power point generators online were generic and not investor-aware

• Pitch decks required a very specific structure that most presentation builders ignored

• Branding consistency mattered, especially for accelerator-backed startups

• Manual deck creation did not scale across hundreds or thousands of founders

Most tools positioned as AI presentation makers treated pitch decks like any other presentation. They focused on layout automation, not on understanding what makes an investor say yes.

Orcas Valley wanted something fundamentally different. They wanted a system that understood startup storytelling.

Why Orcas Valley Chose Zynth

Zynth stood out because it was never designed as a one-off AI PPT maker. From the beginning, it was built as a presentation infrastructure layer that could be embedded, customized, and scaled.

Three characteristics made Zynth the right fit:

Modular Architecture Built for Customization

Zynth is composed of independent modules that handle:

• Content intelligence

• Slide structuring

• Visual design and branding

• Output generation

This meant Orcas Valley could customize the pitch deck logic deeply without rewriting the entire system.

Narrative Intelligence Over Surface-Level Design

Unlike many power point AI tools that simply distribute text across slides, Zynth focuses on:

• Narrative flow

• Section sequencing

• Context-aware storytelling

This aligned perfectly with how pitch decks need to work.

Familiar and Practical Outputs

Zynth generates decks directly in formats founders and investors already use:

• Google Slides via google presentation software

• Editable PowerPoint files

There was no friction, no exports, and no learning curve.

White-Labeling Zynth: Turning Infrastructure Into a Product

White-labeling Zynth allowed Orcas Valley to make the pitch deck tool feel completely native to their platform. From a founder’s perspective, this was an Orcas Valley product end to end. Zynth operated entirely behind the scenes.

The transformation happened across three major layers:

• Data and content logic

• Branding and user interface

• Payments and monetization

Each layer could be customized independently, which significantly reduced time to launch.

Customizing the Data Engine Specifically for Pitch Decks

At the core of Zynth is a data-driven content engine that converts inputs into structured presentations. For Orcas Valley , this engine was configured to follow pitch deck logic rather than generic presentation rules. The AI was tailored to understand key pitch components such as:

• Problem and solution articulation

• Market size and opportunity

• Product differentiation

• Business and revenue models

• Traction, metrics, and milestones

• Team credibility and long-term vision

When founders entered information, Zynth did not simply place text into slides. It interpreted the inputs based on investor expectations and startup stage. This is where Zynth clearly differentiated itself from AI PPT maker free tools that rely heavily on static templates.

Branding and UI: Fast White-Labeling Through Codified Design

One of the biggest advantages Orcas Valley experienced was how quickly Zynth could be branded. Zynth uses codified branding rules rather than fixed design assets. This includes:

• Fonts and typography hierarchy

• Color systems and contrast rules

• Layout spacing and alignment logic

• Visual hierarchy across slides

For Orcas Valley, white-labeling involved:

• Applying Orcas Valley brand colors and typography

• Replacing default UI elements with Orcas Valley styling

• Ensuring every generated pitch deck looked consistent

This was achieved through configuration rather than heavy front-end development, reducing both time and cost.

UI Customization Without Touching Core AI Logic

Another important benefit was separation of concerns. Orcas Valley was able to:

• Customize the user interface for founders

• Design guided input flows for pitch decks

• Control how questions were framed

All without modifying Zynth’s core AI presentation engine. This allowed Orcas Valley to iterate rapidly on user experience while relying on a stable and proven backend.

Integrating Payments and Monetizing Pitch Decks

Orcas Valley wanted the pitch deck builder to be more than a free tool. It needed to generate revenue. Zynth’s architecture made payment integration straightforward. Orcas Valley connected their preferred payment gateway and enabled:

• Paid pitch deck generation

• Tiered pricing plans

Founders could move seamlessly from creation to payment without leaving the Orcas Valley platform. This turned pitch deck creation into a scalable business line.

Why Zynth Clearly Outperformed Generic Presentation Tools

Many founders using Orcas Valley had previously tried:

• Generic online PowerPoint creators

• Static presentation templates

• Basic ppt makers and presentation generators

The difference with the Zynth-powered product was obvious.

The decks felt intentional. They told a clear story. They reflected investor logic rather than design trends.

That is because Zynth is not just a presentation creator. It is a storytelling engine designed for real business outcomes.

Scaling Across the Middle East Startup Ecosystem

The Middle East startup ecosystem spans multiple industries, funding stages, and cultural contexts.

Zynth’s flexible architecture allowed Orcas Valley to:

• Support diverse startup profiles

• Adapt pitch narratives by maturity level

• Scale deck creation without hiring designers

As usage grew, Orcas Valley scaled effortlessly because the AI scaled with demand.

Business Impact for Orcas Valley

By white-labeling Zynth, Orcas Valley achieved tangible outcomes:

• Rapid product launch without building from scratch

• High-quality pitch decks delivered at scale

• A new recurring revenue stream

• Stronger value proposition for founders and partners

Most importantly, Orcas Valley avoided the complexity and risk of building an AI presentation maker internally.

Conclusion: From Tool to Ecosystem Enabler

The Orcas Valley case study shows how Zynth goes beyond being a tool and becomes infrastructure. By powering pitch deck creation for early-stage startups in the Middle East, Zynth enabled Orcas Valley to scale impact without scaling complexity. In a world where presentations remain central to fundraising and decision-making, platforms that combine AI intelligence, branding flexibility, and workflow integration will define the future.

Zynth is not just helping teams create slides.

It is helping entire ecosystems tell better stories, faster.