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Case Study: Construction Marketplace

Enabling digital storefronts for construction businesses and digitizing contracts.

The Problem

  • The process of finding relevant contractors for construction in the middle-east is challenging and mostly manual.  

  • The market is riddled with labor shortages, contractual disputes, opaque agreements and pricing and most importantly lack of a digitized mechanism to find contractors.  

Our Solution

  • Build a marketplace that connects landowners with engineering/design offices and contractors to make the discovery process seamless and ease the process of selection, sorting, and communication between stakeholders.  

  • The platform should also facilitate agreements and effective project management for construction projects.


We performed market research to understand the construction market landscape in the middle-east and how landowners find relevant contractors for their project requirements. We deep-dived into the problems faced by landowners while finding the right contractor. Similarly, we tried understanding how contractors find relevant leads for themselves and the problems they face while managing their projects. This was then followed by competitor research to understand the gaps that exist in the market. 

Product Development

We started out by generating requirements for features that are required to run any marketplace such as authentication, profile management, discovery and engagement. Next, we tailored these features specifically to suit the construction market in the middle-east by incorporating elements from the offline operating model. Finally, we added features around contract and project management to allow both stakeholders to interact on the platform till the end of the engagement period. 

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