He advises not to throw it away, but to reverse it and earn rewards. He explains that there is no such thing as 'away' because when something is thrown away, it must go somewhere. The company assists individuals in returning reusables like delivery bags, gel packs, egg trays, fruit cartons, and glass bottles to their respective brands, as well as recyclables to the appropriate recyclers. Users are rewarded with Earth Credits for each positive action, which can be converted into Cash Vouchers for brands of their choosing.
- Encourages individuals to not throw away items and instead reverse them for rewards
- Raises awareness about the fact that there is no such thing as 'away' when something is thrown away
- Assists in returning reusables and recyclables to their respective brands and recyclers
- Rewards users with Earth Credits for each positive action
- Earth Credits can be converted into Cash Vouchers for brands of the user's choosing