The effort of building customer loyalty dates back to the 1700s when merchants developed an initiative wherein they would give copper...

With COVID-19 cases still increasing at an alarming rate, there has been a steep decline in the global economy with India being one of...

As 90s kids we have witnessed the evolution of shopping stores from a local clothing store with a dingy excuse of a trial room, where the...

The economic liberalization in India in 1991 opened its markets to the world and around the same time, the Internet was opened for...

Retail industry has one of the most extensive value chains. It spans across design, sourcing, manufacturing, distribution and fulfilment...